Our story starts with the name Joker & Witch.

It all started in 2015, when our founders Satish Singh and Maya Varma met each other, fell in love and jokingly started calling themselves Joker & Witch, based on their individual alter egos. A happy go lucky restless soul from a small town in India, Satish always dreamt of owning his watch brand one day. Maya, the quieter dreamer and an Accessory designer by profession, always knew Jewellery was her forte. Thus, when Joker & Witch finally met, their passion for Watches & Jewellery also came together and there was no looking back. They quit their well-paying jobs, got married and set off on their dream entrepreneurial journey to alter the notion about the conventional watch and accessories industry in India.

Joker & Witch began in 2015 from our founder’s home, where a husband-wife duo spent countless late nights packing and processing orders on their own. Newly married and driven by a shared dream, they walked away from comfortable 9-to-5 jobs to pursue a path filled with uncertainty, challenges, and passion. As first-generation entrepreneurs from humble backgrounds, they started the brand with a modest capital of ₹2 lakhs. The early years came with their fair share of ups and downs, but every mistake became a lesson, and their belief in each other kept them moving forward.

Built as a bootstrapped, online-first brand, Joker & Witch has been profitable from day one. Over time, we carved a niche for ourselves in the watch and jewellery space, an industry dominated by large labels, by offering affordable yet standout designs and our signature stylised stack concepts loved by our customers.

In 2022, we marked a major milestone with a partial acquisition by GlobalBees, one of India’s leading e-commerce aggregators, fueling our journey ahead.

Driven by a team of young and ambitious individuals, we've become one of the fastest growing Watch & Jewellery brands in the country. What started with just two people working out of their home, we are today a team of 130+ dedicated go-getters working out of our Bangalore Headquarters to make our vision into a reality. Our team is incomplete without our three furry friends Hachi, Tiger and Butter who ensure everyone is the office is entertained, stress free and constantly feeding them.

A Marketing major from MICA, Ahmedabad, Satish has always been passionate about fashion, retail, and e-commerce and holds over 18 years of industry experience in high-growth e-commerce and retail startups. Once an avid shopper, Satish has always been a fan of watches and dreamed of creating his own watch brand. To him, a watch is more than just a timepiece that could be replaced by a mobile phone; it's an accessory that reflects and expresses his mood. As a watch enthusiast, he often struggled to find well-designed, beautiful watches with an international appeal at an affordable price. The market was either filled with great designs priced too high or affordable options lacking in aesthetic appeal. With the support of his co-founder & wife, Maya, Satish set out to create a remarkable young watch brand offering customers exceptionally designed, stylish products without breaking the bank.

Maya, an accessory designer from NIFT, New Delhi, and a self-professed jewellery enthusiast, has worked with renowned brands like Swarovski, Rajesh Pratap Singh, Hidesign, Holi, and Styletag.com across design, retail, and e-commerce. Her love for jewellery started as a child, when she would make jewellery out of broken beads, stones, and discarded materials. To Maya, jewellery is not just an accessory, but an important form of self-expression. She believes that every day and every mood deserves its own unique piece of jewellery. With over 15 years of cross-functional experience spanning across category management, product design and development, retail planning, brand marketing, and merchandising, Maya serves as the brand and product custodian for Joker & Witch and Teejh. A keen observer and creative thinker, Maya likes to think of herself as the heart behind the brand and Satish, the brain.